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Innovating for Survival: How Can Companies Stay Successful?


A generation ago, the average Fortune 500 company stayed on the list of big firms for over 50 years. Today, that average has fallen to less than 15 years. What has changed?
Alistair Croll, founder of Solve for Interesting, joined us and explained some of the challenges facing large companies in 2017.

Experimenting with and evolving new ideas has never been easier, which means the market is more competitive than ever. The demands on our time and attention are also constantly growing. When combined, these factors have made it harder for companies to stay on top.

To address this problem, we must first understand the rules, systems and metrics for growth that govern the spectrum of innovation.
Alistair illustrated how to manage your innovation portfolio, understand each different part of it and measure your results.


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